Privacy Policy.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from insulationmerchant.com (the “Site”).

Insulation Merchant is a trading name of Ultimate Insulation Supplies Ltd. Registered in Scotland No. SC427626. VAT No. 138 3712 12.

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.

We may also share your information with third parties for the following categories:

The involvement of processing purchases, e.g. payment service providers, manufacturers, logistics companies. For advertising and marketing purposes, and through contact forms on our site hosted by third parties. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Klarna - Buy Now Pay Later, Pay-in-3
Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing advertising of Klarna products the next time the user will browse the merchant’s website offering Klarna products, and for analytics purposes. Persistent marketing and analytics cookies These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that user returns to the merchant. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour. By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. No information connected to the cookies is shared with any third party. The user’s consent and revocation of consent Setting cookies for marketing purposes is subject to the user’s consent, which will have to be obtained before the cookies are set on the user’s device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. More information on how to adjust the settings can be found in the browser of device reference information, and on aboutcookies.org. About Klarna Klarna Bank AB (publ) is subject to Swedish Data Protection legislation, and is the data controller for the purpose of processing the personal data as described above. Klarna has a Data Protection Officer and several lawyers specialised in data protection. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at privacy@klarna.co.uk. Please visit www.klarna.com for more information about Klarna, and how Klarna processes personal data.
CONTACTING US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail legal@ultimate-insulation.co.uk.

The Data Controller responsible for your personal information is Ultimate Insulation Supplies Ltd. The Data Protection Officer is; Paola Corrieri-Smith, Unit 3 24 Munro Road, Springkerse Industrial Estate, Stirling FK7 7UU.

Alternatively get in touch with the Information Commissioners Office at www.ico.org.uk
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by: GOOGLE - google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: optout.aboutads.info.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
As a European resident, under GDPR, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact the Data Protection Officer through the contact information above.

Additionally, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records and will keep this information for no longer as deemed necessary. This time frame may be based off of legal obligations such as tax recording purposes.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Last Updated: May 2022.